NovAtel's Annual Journal of GNSS Technology Solutions and Innovation

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agriculture a superior GNSS solution to compete successfully in the increasingly tech-driven international agricultural industry. Stara found the performance it required in NovAtel's GNSS product line, backed by the Canadian firm's engineering support for its customers' product development efforts. Jack Seitz is NovAtel's agricultural business development manager for the Americas, and heads up an ongoing partnership with Stara. "We began the relationship five years ago," he recalls, "and continue to collaborate successfully to develop leading-edge GNSS solutions that support Stara's global business strategy." Weekly technical interaction with its customer's development team, annual training, and close assistance with integration of the OEM manufacturer's latest products ensure product integration success for today's leading agricultural companies. Guilherme Oliveira, project leader for GNSS Applications at Stara, confirms the benefits of a strong supportive partnership. "Any questions during the integration of NovAtel technologies into Stara products are answered very quickly, and this is very important when we have deeply integrated solutions," Oliveira says. "This point is also related to [Novatel's] very good quality and updated technology, and a product with a very low rate of issues during production—or for our end customer." pete with our customers in the field. We are the only agricultural GNSS company that does this. Stara will never have to compete with NovAtel in their market. " Sustained and flexible technical support extends from product design and integration through to the manufacturing line and into the marketplace. Consequently, the partnership between the GNSS OEM and ag equipment manufacturer spans product inception to go-to-market date and on through the market-driven product-refresh cycle "We have a vision and a plan for the future to ensure that we with our customers' product development process many years in advance," says Seitz. In the case of Stara, NovAtel has been able to coordinate with Stara's equipment manufacturing cycle so that the latest technology is deployed over a timeline consistent with Stara's equipment upgrades and rollouts. Oliveira says that this model "brings very nice, customized, and quick solutions to our market." Because Stara has its own electronics developments inside the company, Stara and NovAtel can coordinate efforts at the engineering and application level to bring solutions "tai- Soybean felds in Rio Grande do Sul, Brazil. Image credit: Wikimedia Commons photo the Benefits of integration By integrating NovAtel receiver technology directly into their equipment, Stara gets GNSSenabled feature sets that gives it confidence that competitors do not have an advantage in positioning technology. A crucial differentiator is NovAtel's business model of not competing with its customers. "We have a lot of knowledge and value to share here," says Seitz. "We maintain a philosophy of being an OEM partner only. We do not set up any other type of distribution that could com- For more Solutions visit http:/ / 2013 velocity 25

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