NovAtel's Annual Journal of GNSS Technology Solutions and Innovation

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agriculture the Farm connection Jack Seitz, NovAtel's In the late 1990s, Seitz agricultural business began direct marketing development manager for the precision farming technology Americas, possesses a special in western Canada to large, appreciation of the practical progressive agribusinesses needs of farmers, having been and gained additional involved with agribusiness experience by marketing for 25 years — from primary similar products to vegetable producer right up to the OEM growers in central Canada in supplier level. Seitz became the early 2000s. involved with GNSS technology in the course of identifying "These growers demanded the needs on his own farm in highest levels of performance western Canada. that the technology could provide," he says. "I learned a "Mechanical and foam markers lot about Real Time Kinematic [used for guiding equipment radio communications, and inaccurate, unreliable, and very high-accuracy auto-steer frustrating to use — a huge systems at the dealer and waste of resources," Seitz Stara photo (RTK) positioning techniques, in the field] were inefficient, The Stara Imperador 3100 self-propelled sprayer uses the Topper 4500 with NovAtelbased differential GPS positioning to provide variable rate application of chemicals. grower level." recalls. "I purchased my first precision agriculture system in "My experience in agriculture 1996, and saw an immediate allows me to ask the right return on my first investment questions and to provide good that was easy to demonstrate advice because I understand to those in my circle of my customers' needs and their influence." customers' needs," he says. Seitz farmed a rich cross- Having started out in the section of crops that are often position of the end customer targets for precision farming: informs Seitz's work on the grains (wheat, barley, oats), GNSS technology side and oilseeds (canola, flaxseed), helps make an authentic and pulse crops (field peas, connection with NovAtel's Variable rate fertilizing with precision guidance lentils). agriculture clients. Stara photo 24 velocity 2013 NovAtel 702-GGL antenna with Stara insignia. For more Solutions visit http:/ /

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