Velocity

2013

NovAtel's Annual Journal of GNSS Technology Solutions and Innovation

Issue link: http://velocitymagazine.epubxp.com/i/164724

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agriculture A New Farmers Almanac Bringing the gnSS Age to Agriculture Are the world's farmers ready to trade in their Farmers Almanac for GNSS satellite almanacs? Brazilian ag equipment manufacturer Stara think so—and with NovAtel expertise is making it happen. ONE OF THE OLDEST HUMAN ACTIVITIES—FARMING—has become the beneficiary of one of the worldÕs most recent utilities, GNSS-aided positioning, navigation, and guidance. Indeed, pioneers in the agricultural industry began adopting the new technology nearly two decades ago, exploiting differential GPS methods well before the elimination of Selective Availability allowed civil signals to provide full accuracy to users. Early uses included monitoring yields during harvest, soil sampling, and variable-rate applications of fertilizer and pesticides. Today, centimetre-level GNSS positioning using real-time kinematic (RTK) techniques and digital maps enable farmers to implement automated guidance of field equipment and pinpoint applications of chemicals to reduce the cost of labor, equipment, and fuel in the competitive agricultural marketplace. As a long-time innovator in precise positioning, NovAtel brings not just technical but also human resources to bear on the challenges of its customers. Among the companyÕs strategic business partners in this sector is the Brazilian agricultural equipment manufacturer Stara S/A, whose customers produce such commodities as soybeans, corn, wheat and cotton. As a true original equipment manufacturer (OEM), NovAtel provides board-level receivers that Stara engineers integrate into the Brazilian companyÕs machinery. This partnership highlights NovAtelÕs depth of experience in the agriculture business sector, the flexibility of its solutions, and the supplierÕs willingness to align closely with customers over the entire cycle of design and production. Behind the Partnership The partnership between NovAtel and Stara is the result of years of relationship-building. Founded more than 50 years ago, Stara needed For more Solutions visit http:/ /www.novatel.com 2013 velocity 23

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